Satisfied Residents in Different Types of Local Areas: Measuring What’s Most Important

In efforts to enhance subjective urban quality of life (QOL), most empirical research focuses on measuring satisfaction. However, other research suggests most residents are satisfied with where they live because they choose local areas which satisfy them on attributes important to them, within the constraints they face. Thus residents choosing very different local areas tend to have similar satisfaction levels. Rather than focusing on residential satisfaction in local areas, it may be useful to focus on residential preferences to both characterize and improve subjective urban QOL in local areas. This study compares satisfaction and preference measures in four broad types of urban environment in South East Queensland, Australia. As expected, the results showed similar levels of satisfaction across these urban environments (spanning inner city, suburban, outer suburban, and coastal areas) with regard to three broad attributes (access to services and facilities, the natural environment, and the social environment). In contrast, the importance of these attributes for residents varied between these urban environments. Thus residential preferences may characterize subjective urban QOL in different urban environments better than residential satisfaction. Moreover, residential preferences provide additional guidance for maintaining and enhancing subjective urban quality of life in local areas. This paper argues for a renewed focus on importance measures in addition to the existing focus on satisfaction measures in subjective urban QOL research.