旅游吸引半径数理模型及实证研究——以水利旅游为例

旅游吸引半径是旅游地与旅游客源市场供求关系的有效边界,而旅游地识别目标客源市场的基础性研究,则是长线型、中线型和短线型旅游战略布局的参考。遵从理论到实证的思路,立足于距离衰减规律和效用论,从旅游吸引力、旅游效用和旅游成本的角度构建旅游吸引半径数理模型,讨论旅游吸引半径有意义的情况;将水利旅游作为实证对象,并引入2004年和2008年的数据,计算中国31个省市自治区的水利旅游吸引半径。研究表明:从时间看,水利旅游吸引半径已经随着时间推移而向外扩展;从空间看,中国江苏、河南等地区的水利旅游吸引半径较大,适宜开发长线型水利旅游客源,而内蒙古、吉林等地区的水利旅游吸引半径较小,仅适宜开发短线型水利旅游客源等。

The Model and Empirical Study on the Tourist Attraction Radius: Taking the Water Conservation Tourism for Example

The paper studies the efficient frontier of the supply and demand. The tourist attract radius is helpful to find the tourist market. The results can solve the long, middle and short strategy of tourism. From theory to empirical thinking, the theoretical basis is the distance attenuation theory and the utility theory. Then the radius model of the Tourist attraction is made from attraction, distance and tourist costs. The significance of the tourism radius is discussed. For example the Water conservation tourism, based on the data in 2004 and 2008, the empirical research is made. The results show that： firstly, as time go, water conservancy tourist attraction radius has been extended; secondly, in 11 regions, such as Jiangsu and Henan, water conservancy tourist attraction radius is positive. It shows that these regions can attract tourists from other provinces. These regions are suitable to attract long distance tourists. Instead, Inner Mongolia, Jilin and other 12 districts in China, water conservancy tourist attraction radius is negative. The water conservation source are very weak, only to attract the people in the town.