| 浅析电信运营商在3G中的经营策略 |
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| 引用本文： | 王立勋.浅析电信运营商在3G中的经营策略[J].中华女子学院学报,2004,16(6):64-67. |
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| 作者姓名： | 王立勋 |
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| 作者单位： | 首都经济贸易大学,经济系,北京,100026 |
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| 摘 要： | 随着电信业的发展,以3G为依托的一个巨大产业链已经开始形成,并将推动、促进新的电信市场格局的构建.面对这种形势,电信运营商应当采取有效的竞争策略,主动应对、打好品牌战略、挖掘用户潜在需求、建立有效的监管机制,从而为企业营造一个可持续发展的生态环境.
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| 关 键 词： | 电信运营商 品牌 监管 |
| 文章编号： | 1007-3698(2004)06-0064-04 |
| 修稿时间： | 2004年4月17日 |
Analysis of the managing strategies of Telecommunicaton Service Providers in 3G |
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| WANG Lixun.Analysis of the managing strategies of Telecommunicaton Service Providers in 3G[J].Journal of China Women's College(Social Sciences Edition),2004,16(6):64-67. |
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| Authors: | WANG Lixun |
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| Abstract: | With the development of telecommunication industry, a huge industry chain has been established on the base of the 3G technology, which will also promote the reconstruction of a new telecom market. Facing this environment, China's telecom service providers should adopt effective competitive strategies in order to create an environment favorable for a sustainable development. The analysis particularly focuses on the initiative strategy, brand tactic , targeting the potential demands of clients and setting up an effective supervisory mechanism. |
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| Keywords: | 3G |
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