| 文化软实力视阈下文物文化对外传播策略分析——以博物馆语境为例 |
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| 引用本文： | 王建荣,郭海云.文化软实力视阈下文物文化对外传播策略分析——以博物馆语境为例[J].北京交通大学学报(社会科学版),2010,9(2):119-123. |
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| 作者姓名： | 王建荣 郭海云 |
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| 作者单位： | 北京交通大学语言与传播学院,北京,100044;北京交通大学语言与传播学院,北京,100044 |
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| 基金项目： | 北京市哲学社会科学"十一五"规划项目"北京历史文物资料英文翻译的规范化研究" |
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| 摘 要： | 有效跨文化传播力是文化软实力资源软实力化的重要保障。以博物馆为例,作为对外传播把关人之一的译者可以灵活运用解码策略,保证文化传播信道的明晰性、顺畅性和饱满性,以期实现文物文化对外传播的表现力、影响力和渗透力,为提高我国文化软实力做出应有的贡献。
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| 关 键 词： | 文化软实力 文物文化 对外传播 解码 |
An Analysis on Strategies in Intercultural Communication of Cultural Relics From the Perspective of Cultural Soft Power——A Case Study in Museum Context |
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| WANG Jian-rong,GUO Hai-yun.An Analysis on Strategies in Intercultural Communication of Cultural Relics From the Perspective of Cultural Soft Power——A Case Study in Museum Context[J].Journal of Beijing Jiaotong University Social Sciences Edition,2010,9(2):119-123. |
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| Authors: | WANG Jian-rong GUO Hai-yun |
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| Institution: | (School of Languages and Communication Studies,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | Efficient intercultural communication is the presupposition in transforming a country＇s cultural soft power resources into real cultural soft power.Under the circumstances of museums,a translator as a gatekeeper of the mass communication can make proper use of a variety of translating strategies to ensure that the message channel is reasonable enough to convey Chinese culture carried with cultural relics to foreign visitors. |
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| Keywords: | cultural soft power relics culture intercultural communication decoding |
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