| 合作原则与广告语 |
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| 引用本文： | 李罡,段胜峰. 合作原则与广告语[J]. 长沙理工大学学报(社会科学版), 2000, 0(3) |
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| 作者姓名： | 李罡 段胜峰 |
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| 作者单位： | 长沙电力学院外语系!湖南长沙410077 |
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| 摘 要： | “合作原则”是语言学中一条重要的原则。把这一原则的遵守与违反扩充到会话范围之外 ,并与当今社会形形色色的广告联系起来 ,我们就会认识到广告语也应遵守“合作原则”。
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| 关 键 词： | 合作原则 遵守与违反 广告语 |
Cooperative principle and advertisements |
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| LI Gang, DUAN Sheng-feng. Cooperative principle and advertisements[J]. Journal of Changsha University of Science & Technology, 2000, 0(3) |
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| Authors: | LI Gang DUAN Sheng-feng |
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| Abstract: | Cooperative principle is an important principle in linguistics .To observe it or to violate it influences communication a lot. This article ,after a brief introduction,puts forward that advertisements should observe this principle by connecting and analysing the two. |
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| Keywords: | cooperative principle observe and violate advertisements |
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