| Abstract: | This paper examines the impact of comprehensive community planning on job growth in a US setting. Comprehensive planning is carried out in many communities, usually at the city or county level. Analyzing county-level data from the state of Georgia collected using a survey of planning professionals, we find that several aspects of planning and the subsequent implementation of the plan can have large impacts on job growth. We find that zoning standards increase job growth, but that it makes little difference how strict those zoning standards are. The largest increases in job growth can be captured simply by consistently following the adopted plan. This is likely due to the signal sent by following the plan that the local government can be trusted to keep other promises made in the process of attracting new businesses. Finally, the most innovative comprehensive plans were associated with lower job growth, at least within our 5-year post-plan study period, perhaps because already struggling communities pass innovative plans in hopes of correcting their shortcomings. The lesson our research holds for planners is that following the plan is likely more important for its success related to economic development than the particular features in the plan. |
