| 对高校“报网融合”纵深化发展的思考 |
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| 引用本文： | 张碧红.对高校“报网融合”纵深化发展的思考[J].广州大学学报(社会科学版),2010,9(11):61-63. |
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| 作者姓名： | 张碧红 |
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| 作者单位： | 广东金融学院财经传媒系,广东广州510520 |
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| 摘 要： | 网络时代的来临,高校校报的地位和作用面临着前所未有的挑战。＂报网融合＂是当今各国新闻传媒共同的发展趋势,也是高校校园媒体发展的必然趋势。文章从阐述高校＂报网融合＂纵深化发展的实质入手,分析了高校＂报网融合＂纵深化发展的走向及要求,并对高校＂报网融合＂发展的互动创新进行了探索。
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| 关 键 词： | 高校报网融合 纵深化发展 互动创新 |
Reflections on the Further Development of "College Newspaper Network Integration" |
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| ZHANG Bihong.Reflections on the Further Development of "College Newspaper Network Integration"[J].Journal of Guangzhou University(Social Science Edition),2010,9(11):61-63. |
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| Authors: | ZHANG Bihong |
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| Institution: | ZHANG Bihong(Department of Finance and Media,Guangdong University of Finance,Guangzhou,Guangdong 510520,China) |
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| Abstract: | With the arrival of the Internet Age,the status and role of college newspapers are facing unprecedented challenges.＂Newspaper Network Integration＂ has become a common international media trend,which is also an inevitable trend in campus media development.In this paper,the author investigates the essence of the further development of ＂Newspaper Network Integration＂.Next,the trend in and demands for ＂College Newspaper Network Integration＂ is analyzed.Importantly,the author explores the interactive innovation of the development of ＂Newspaper Network Integration＂. |
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| Keywords: | College Newspaper Network Integration further development interactive innovation |
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