| 中草药消费特点与促进中草药消费对策研究 |
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| 引用本文： | 陈银秀,余建辉.中草药消费特点与促进中草药消费对策研究[J].福建农林大学学报(哲学社会科学版),2012,15(1):65-67. |
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| 作者姓名： | 陈银秀 余建辉 |
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| 作者单位： | 1. 福建农林大学经济与管理学院,福建福州350002;福建中医药大学研究生部,福建福州350108
2. 福建农林大学经济与管理学院,福建福州,350002 |
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| 摘 要： | 分析了中草药消费的价格不稳定与低弹性、供给方需具备相关专业知识、需求被动、需求不确定、需求方信息不完整、消费不可逆性等六大特点。提出了加强中草药生产指导,促进产销衔接;建立和完善质量管理规范,提高中草药质量;加强中医药文化建设,普及中草药知识;加强中医药教育,提高中医药专业知识水平等促进中草药消费的对策。
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| 关 键 词： | 中草药 消费特点 对策 |
Chinese medicinal herbs'characteristics in consumption and the countermeasures to promote its consumption |
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| CHEN Yin-xiu
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YU Jian-hui.Chinese medicinal herbs'characteristics in consumption and the countermeasures to promote its consumption[J].Journal of Fujian Agriculture and Forestry University,2012,15(1):65-67. |
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| Authors: | CHEN Yin-xiu YU Jian-hui |
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| Institution: | 1*(1.College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China; 2.Postgraduate Department,Fujian University of Traditional Chinese Medicine,Fuzhou,Fujian 350002,China) |
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| Abstract: | Six major characteristics of Chinese medicinal herbs in consumption are analyzed in terms of instability and low flexibility of price;suppliers′ professionalism;passive and unsure demand;deficiency of demanding information and irreversibility of consumption.Accordingly the countermeasures to promote consumption of Chinese medicinal herbs are proposed as follows,such as strengthening the instruction of Chinese medicinal herbs′production to promote the joint between production and sale;establishing and perfecting the quality management standards to improve Chinese medicinal herbs′ quality;strengthening the construction of Chinese medical culture to popularize the knowledge about traditional Chinese medicine;and strengthening traditional Chinese medical education to enhance its professional level. |
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| Keywords: | Chinese medicinal herbs characteristics of consumption countermeasures |
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