财经新闻标题中的概念隐喻

隐喻不仅是一种修辞手段,更是人类的一种思维方式和认知方式.财经新闻涉及复杂深奥的理论,所阐述的事件也离普通人的生活较遥远.为了吸引读者,将复杂的经济现象形象生动地描述,财经类新闻标题中常常出现隐喻现象.文章选取160例财经新闻作为样本,分析发现财经类新闻标题中战争类和体育类的隐喻最为多见;而使用天气、生老病死、婚恋嫁娶、交通的隐喻也多有发生.

A Study of Conceptual Metaphors in Economic News Headlines

According to the Conceptual Metaphor Theory proposed by Lakoff and Johnson, Metaphor is not only a means of rhetoric, but more importantly it is a way of thought and cognitive approach. As economic news involve complicated theories and discuss events that are far from ordinary peoples＇ lives, economic news headlines often employ metaphors to vividly describe economic phenomenon in order to attract more readers. Through the analysis of 160 economic news headlines, it was found out that metaphors about wars and sports are most frequently applied due to the competitiveness between the concerning parties in economic events, ; due to the uncertainty of the process and results of economic events, metaphors about weather occurs quite often ; human beings always apply their own life experiences and conception to understand difficult things, thus metaphors about health and love are also applied frequently; due to the process of the development of economic events, metaphors about transportation vehicles also occur to indicate the process of events.