| 论大学生网络意见领袖的理论依据、特征及管理机制 |
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| 引用本文： | 王小青,徐川,刘晓. 论大学生网络意见领袖的理论依据、特征及管理机制[J]. 南京工程学院学报(社会科学版), 2013, 0(4): 75-78 |
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| 作者姓名： | 王小青 徐川 刘晓 |
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| 作者单位： | 南京航空航天大学将军路校区管委会,江苏南京,211106 |
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| 基金项目： | 2011年南京航空航天大学校党建与思想政治研究专项基金（4002-90YAD11015） |
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| 摘 要： | 意见领袖从现实生活延伸到虚拟社区,对于高校舆论而言,该群体不仅仅是补充和辅助更是重要组成部分.大学生网络意见领袖具有在学业、兴趣、创新创业等方面突出,关注公共事件、有独立观点并愿意分享等五个特征.高校对于该群体的管理包括识别、培养、监管以及对话四个方面.
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| 关 键 词： | 大学生 网络 意见领袖 |
On the Theoretical Foundation,Features and Management Mechanism of College Student Opinion Leaders on Network |
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| WANG Xiao-qing,XU Chuan,LIU Xiao. On the Theoretical Foundation,Features and Management Mechanism of College Student Opinion Leaders on Network[J]. Journal of Nanjing Institute of Technology:Social Science Edition, 2013, 0(4): 75-78 |
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| Authors: | WANG Xiao-qing XU Chuan LIU Xiao |
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| Affiliation: | (Management Committee of Jiangjun Road Campus, Nanjing University of Aeronautics and Astronautics, Naniing 211106, China) |
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| Abstract: | Opinion leaders who have evolved from the real world to the virtual world play an important part in public speech at colleges and universities. Network opinion leaders at college are excellent in study, innovation and starting their own business. They also care about public events, have their opinion and are willing to share with others. College management mechanism of the group involves identification, training, supervision and holding dialogues with them. |
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| Keywords: | college students network opinion leaders |
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