| 顾客参与生产过程与大规模定制 |
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| 引用本文： | 王晶,贾经冬,宫兆波.顾客参与生产过程与大规模定制[J].北京航空航天大学学报(社会科学版),2002,15(4):38-42. |
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| 作者姓名： | 王晶 贾经冬 宫兆波 |
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| 作者单位： | 1. 北京航空航天大学,经济管理学院,北京,100083;2. 中国航空工业总公司,第613研究所,河南,洛阳,471009 |
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| 摘 要： | 随着社会经济的发展和技术的进步,消费者对个性化产品的需求越来越大.大规模定制生产方式是满足个性化需求最有效的生产方式.为了充分发挥大规模定制生产方式的作用和竞争优势,有必要让顾客参与企业的生产过程.该文研究了顾客参与生产过程的必要性、条件、方式、效益和控制方法,为企业实施大规模定制生产方式开辟了一条道路.
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| 关 键 词： | 顾客参与 大规模定制 生产过程 |
| 文章编号： | 1008-2204(2002)04-0038-05 |
| 收稿时间： | 2001-10-20 |
| 修稿时间： | 2001年10月20日 |
Customer Involvement in Production Process and Mass Customization |
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| WANG Jing,JIA Jing-dong,GONG Zhao-bo.Customer Involvement in Production Process and Mass Customization[J].Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition),2002,15(4):38-42. |
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| Authors: | WANG Jing JIA Jing-dong GONG Zhao-bo |
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| Institution: | 1 . School of Economics and Management , Beijing University of Aeronautics and Astronautics , Beijing 100083 , China ;
2 . The 613th Research Institute of Aviation Industries of China , Luoyang , Henan 471009 , China |
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| Abstract: | The great development of social economy and technological progress have made consumers need more customized products. Mass customization is the most effective production type to satisfy the varied demands. For making full use of the role and competition advantage of mass customization, it is important to embrace customers into production process. This paper studied the necessity, conditions, methods, benefits and control policy of customer involvement, which provides useful inspiration for enterprises to establish their mass customization system. |
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| Keywords: | customer involvement mass customization production process |
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