| 基于客户联盟的顾客价值创新流程重塑研究 |
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| 引用本文： | 罗青军,朱明伟.基于客户联盟的顾客价值创新流程重塑研究[J].大连理工大学学报(社会科学版),2005,26(1):36-39. |
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| 作者姓名： | 罗青军 朱明伟 |
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| 作者单位： | 浙江行政学院,工商管理研究所,浙江,杭州,310012;浙江工商大学,管理学院,浙江,杭州,310027 |
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| 摘 要： | 顾客价值创新是实现企业脱离现有竞争区域的有力工具,但在实施上存在着如何结合消费流程和创新机会识别的瓶颈.客户联盟有利于把顾客纳入企业的管理流程内,从而有利于突破这一瓶颈.这需要创新企业组织结构,建立无缝组织模式,把顾客纳入进来.
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| 关 键 词： | 联盟 顾客价值 竞争导向 创新 |
| 文章编号： | 1008-407X(2004)04-0036-04 |
| 修稿时间： | 2004年9月25日 |
Research on restructuring of customer value innovation process based on corporate-customer alliance |
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| LUO Qing-jun,Zhu Ming-wei.Research on restructuring of customer value innovation process based on corporate-customer alliance[J].Journal of Dalian University of Technology(Social Sciences),2005,26(1):36-39. |
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| Authors: | LUO Qing-jun Zhu Ming-wei |
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| Abstract: | Customer value innovation is a way for enterprises to be out of competition field, though how to integrate the consuming cycle and innovation opportunity is still a problem. Consumer alliance is beneficial to incorporating customers into the corporation's administration process so as to breakthrough this bottleneck. And building seamless organization structure is needed to solve this problem. |
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| Keywords: | alliance customer value competition orientation innovation |
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