The Practice of Multimodal Approaches, the Challenge of Cross-Cultural Communication, and the Search for Responses |
| |
Authors: | Zhichang Zhu |
| |
Institution: | (1) Department of Information Systems, Lincoln School of Management, Lincoln, LN6 7TS, United Kingdom |
| |
Abstract: | The development of multimodal approachespresents an opportunity for human beings to increasetheir competence in managing complexity, while at thesame time brings a challenge of cross-culturalcommunication. Some claim that two approaches have beenproposed for tackling this challenge: an approach of frameworks and an approach of discourse. Some go further to contenddropping frameworks and taking up discourse. This paper argues that, if it istrue that there exist these two approaches, neither the frameworks nor the discourse approach alone is sufficient. It is suggested thatresearchers and practitioners may be better equipped byparticipating in discourses with and among frameworks.Employing three metaphors, this paper proposes that, inthe way force-fields and constellations require and imply each other, both frameworks anddiscourse are necessary for human beings to act as a Peircian fiber-cable in socialproblem-solving.Requests for reprints should be addressed to Zhichang Zhu, Department of Information Systems, Lincoln School of Management, Lincoln LN6 7TS, United Kingdom. |
| |
Keywords: | MULTIMODAL APPROACH METHOD CHOICE CROSS-CULTURAL COMMUNICATION FRAMEWORKS DISCOURSE FORCE-FIELDS CONSTELLATIONS FIBER-CABLE |
本文献已被 SpringerLink 等数据库收录! |
|