当代都市报副刊之误区与出路摭谈

在都市报副刊面临“现代化转型”之际,需重新认识其地位与作用,直面其太过庞杂、品格低俗、借“名”逐名、变相广告、湮没个性等现存误区,探讨其走出误区的有效方略,诸如复归自群专刊化、多元兼容个性化、神形深茂杂志化、编读双向互动化、借鉴网络自在化等。

Contemporary Metropolitan Newspapers: Problems and Solutions

Being confronted with the transformations to the modernization of the supplement of metropolitan newspapers,people need to re-evaluate the status and functions these newspapers.It focuses directly on such problems as over jumble of contents,vulgar characters,advertisement in disguise,pursuing interests in virtue of the fame,submerging the personality,etc. It also discusses the effective strategy and ways to modify,such as reverting to monograph,being compatible with the commonness and personality,tending content and format to magazine,establishing bi-directional intercourse between editors and readers,using the internet for reference,and so on.