| 相由心生相由心转——论企业形象设计 |
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| 引用本文： | 张晓亮,马玉洁.相由心生相由心转——论企业形象设计[J].河北工程大学学报(社会科学版),2007,24(4):74-75. |
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| 作者姓名： | 张晓亮 马玉洁 |
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| 作者单位： | 河北工程大学,建筑学院,河北,邯郸,056038 |
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| 摘 要： | 形象是由内在精神而产生,形象应反映着内里的真面目。机构企业的形象必须准确地表现企业的内在精神。每一个企业的成长发展,在人事态度、经营策略、生产与服务,皆有一定的宗旨和理想。
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| 关 键 词： | 相由心生 相由心转 企业形象设计 形象 企业 |
| 文章编号： | 1673-9477(2007)04-0074-02 |
| 修稿时间： | 2007年9月16日 |
The image originating form the spirit and changing by the spirit——A study on the image design of enterprise |
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| Authors: | ZHANG Xiao-liang MA Yu-jie |
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| Abstract: | Produced by the intrinsic spirit,the image usually reflects the real features.Accordingly,the image of an enterprise should represent its intrinsic spirit accurately.Based on the specific circumstance of an enterprise,which has the certain objective and ideal in the personnel administration,management strategy,production and service,the image system is neither universal nor invariable.It should be adjusted according to the constitution of an enterprise.The image design handbook of enterprise is the record of the design projects,it is helpful to unify the criterion and standardize the image design. |
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| Keywords: | the image originating form the spirit the image changing by the spirit the image design of enterprise |
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