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An exploration of the effects of victim visuals on perceptions and reactions to crisis events
Authors:W. Timothy Coombs  Sherry J. Holladay  
Affiliation:a Nicholson School of Communication, University of Central Florida, PO Box 161344, Orlando, FL 32816-1344, USA
Abstract:How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented.
Keywords:Crisis   Crisis communication   Reputation   Visual images
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