困境与出路——公共新闻学理念在实践中的再思考

公共新闻学自初兴之日起,便伴随着诸多质疑与争议。无论是学理上还是实践中,对其困境与出路的思考一直都是学术界与业界关注的热点。公共新闻学与客观性原则的矛盾、自下而上设置议程的不足以及公共新闻空间构建中电子媒介的不力等等,都是公共新闻学所遭遇的现实。而厘清“公众”一词的含义、区分公共新闻报道与媒体的公关行为、加强公众的媒体参与、消除媒介从业人员所制造的鸿沟并建立网络公共空间等,都能在一定程度上为公共新闻学寻找到现实路径。

Plights and Outlets: Rethinking of Public Journalism in Practice

Public journalism has aroused queries and debates since it came into being.The academic circle and press are both concerned with its plights and outlets from the perspective of theory and practice.The reality with which public journalism is confronted includes the contradiction of public journalism and objective principle,the shortcomings of the bottom-up agendasetting,and the deficiency of the electronic media in the space of public news. Therefore,understanding the implication of "the public",distinguishing the public reporting from the public relation behavior of the media,strengthening the public participation and building the public space through the Internet can to some extent help to find outlets for the public journalism.