| 我国古代广告形式发展溯源 |
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| 引用本文： | 黄亮翔. 我国古代广告形式发展溯源[J]. 百色学院学报, 2003, 16(5): 24-26 |
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| 作者姓名： | 黄亮翔 |
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| 作者单位： | 湖南大众传媒学院,应用美术系,湖南,长沙,410100 |
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| 摘 要： | 广告的产生和发展是阶级社会里产业分工的必然产物。中国古代广告与古代社会发展及商业经济的关系密不可分 ,历史悠久。它是推销商品不可缺少的工具 ,积极推动了当时的生产、交换和消费。
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| 关 键 词： | 古代广告 形成 发展 广告形式 |
| 文章编号： | 1008-8113(2003)05-0024-03 |
| 修稿时间： | 2003-05-26 |
On How Forms of Advertisements Developed in Ancient China |
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| HUANG Liang-xiang. On How Forms of Advertisements Developed in Ancient China[J]. , 2003, 16(5): 24-26 |
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| Authors: | HUANG Liang-xiang |
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| Abstract: | The starting to exist of advertisement and its development are output of industrial division of labor of ranking societies. With a long history, Chinese ancient advertisement has a lot to do with the social and economic development in ancient China. It served as a necessary tool to sell goods, during which production, exchange and expenditure were greatly promoted. |
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| Keywords: | ancient advertisement starting to exist development forms of advertisement |
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