| 高技术产品一般结构解析 |
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| 引用本文： | 王真.高技术产品一般结构解析[J].北京工商大学学报(社会科学版),2009,24(2):92-97. |
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| 作者姓名： | 王真 |
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| 作者单位： | 北京工商大学,商学院,北京,100048 |
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| 摘 要： | 从技术一般的意义上讲,所有高技术产品都有着相同的技术结构。任何一项高技术产品都是初始技术、衍生技术和共生技术的统一体;同时,在市场营销的不同阶段,任何一项高技术产品又分别扮演着上述三种不同的角色,这是一种典型的同构特征。弄清这一特征,对于制定高技术产品研发战略和销售战略至关重要。
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| 关 键 词： | 高技术 初始技术 衍生技术 共生技术 同构 |
| 收稿时间： | 2008/12/16 0:00:00 |
AnAnalysisonGeneralComponentsofHigh-TechProducts |
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| Wang Zhen.AnAnalysisonGeneralComponentsofHigh-TechProducts[J].Journal of Beijing Technology and Business University:Social Science,2009,24(2):92-97. |
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| Authors: | Wang Zhen |
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| Institution: | Business School;Beijing Technology and Business University;Beijing 100048;China |
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| Abstract: | Generally speaking,high-tech products as a whole have the same technological component.As illustrated in this paper,any kind of high-tech product is a consolidated entity formed by original technology,derivative technology and symbiotic technology.In the meantime,any kind of high-tech product takes a different role as in the above-mentioned three categories respectively on different marketing stages,which is a typical feature of isomorphs.It is of utmost importance to understand such feature for establishin... |
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| Keywords: | high-tech original technology derivative technology symbiotic technology isomorphs |
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