广告的心理效应分析及其应用

商品不仅具有本身的商品价值 ,还具有相当的文化价值。广大消费者也不仅仅是生理的物质的消费 ,还有精神的、心理的消费。经济界流传的产品“主观质量”就是指与满足人们物质需要客观质量相对的 ,能够满足人们精神需要的 ,文化的 ,心理的价值。一个商品形象不仅仅取决于其使用价值 ,同时也取决于它的心理价值和文化价值。广告应抓住这些心理特征 ,进行全方位、多角度的立体信息传播

The analysed and application of psychological effect of the advertisement

Exitem not only have own item value,even have about equal culture value. The masses of consumers are not merely the consumption of the physiological material too, the consumption of the psychology of having spirit. The products"subjective quality"that the economical circles spread mean and satisfy people the material needs objective quality to be relative, Can meet the demands of people's spirit , culture, the value of the psychology. A goods image not merely depend on their use value, depend on its psychological value and culture value too at the same time . The advertisement should catch the psychological characteristics , carry on omni-directional, three-dimensional information dissemination of the angle more. ample: Welcome to China Unicom!