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Experiencing costs and benefits of a loan transaction: The role of cost–benefit associations |
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| Authors: | Bernadette Kamleitner Erik Hoelzl Erich Kirchler |
| Institution: | a Queen Mary, University of London, School of Business and Management, UK;b University of Cologne, Department of Economic and Social Psychology, Germany;c University of Vienna, Faculty of Psychology, Austria |
| Abstract: | |
| Keywords: | Consumer credit Cost– benefit-association Loans Cognitive associations Field study Experiment |
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