| 谐音译：商标翻译中的一种时髦 |
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| 引用本文： | 史宽.谐音译：商标翻译中的一种时髦[J].佛山科学技术学院学报(社会科学版),1996(3). |
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| 作者姓名： | 史宽 |
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| 作者单位： | 佛山大学商学部 |
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| 摘 要： | 随着市场经济的发展和中国南方民俗的影响,外国商标谐音译法逐步成为一种“时髦”。该翻译方法的合理性在于,它不仅具备一般音译法之运用普遍和选字随义等性质,更符合商品广告须迎合大众审美心理的特点。
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| 关 键 词： | 音译 商标 谐音 |
Homophonic Transliteration:A "Fashion" in the Translation of Trade Marks |
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| Shi Kuan.Homophonic Transliteration:A "Fashion" in the Translation of Trade Marks[J].Journal of Foshan University(Social Science),1996(3). |
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| Authors: | Shi Kuan |
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| Abstract: | With the development of market economy and the influence of SouthernChina's folk customs, homophonic transliteration has become a "fashion" in the translation of foreign trade marks. This translation technique has its own rationality: it is possessed of the common features of transliteration such as wide applicability and randomnesso f diction-choice; and it accords with the chief characteristic of commodity advertisementto cater to public aesthetic standards. |
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| Keywords: | transliteration trade marks homophonic |
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