重庆旅游资源整合研究

重庆得天独厚的自然环境、便利的交通枢纽、丰富的人文资源，以及西部大开发、重庆直辖等，都使得重庆旅游发挥的作用越来越明显，并成为重庆拉动国民经济的重要支撑。然而，重庆旅游在开发和建设中，也存在着短期效应意识、缺乏大局意识，重视经济效益而忽视社会效益、过度开发而不注意环保，以及规划起点低，投入不足，广度、深度不够，创新意识不强，精品意识淡漠，产品更新换代慢、部分从业者素质不高和高层次旅游人才严重短缺等问题。为此，必须从体制机制、品牌建设和其他旅游要素等方面加以整合。如若这样，将使重庆旅游资源得到更加合理的配置、旅游产品质量得到更快提升、拳头旅游产品很快形成强大的市场活力，以及由此成为重庆经济新的增长点和实现生态教育、改善生态环境质量的重要途径。

Study on the Integration of Tourism Resources of Chongqing

Chongqing''s unique natural environment, convenient transportation hubs, rich cultural resources, the Great Western Development and the status as a municipality have helped its tourism play a more and more obvious role. Its tourism has become an important support for the development of its national economy. However, problems arise along the way during the development and construction of Chongqing''s tourism. There exists the awareness of short term effects, lacking of overall awareness. There exists overdevelopment, neglecting environmental protection. Economic efficiency is stressed while social efficiency is neglected. The planned starting point is too low and investment is insufficient. The breadth and depth are not enough. The awareness of innovation and quality is not strong. Products upgrade slowly. Some practitioners are low qualified and high level tourism talents are in bad need. To solve the problems mentioned above, institutional mechanisms, brand building and other aspects of tourism must be integrated. If so, Chongqing''s tourism resources will be more rationally allocated. The quality of Chongqing''s tourism products will be improved quickly. Knock out products will help promote market vigor of Chongqing''s tourism. Tourism will thus become Chongqing''s new economic growth point and an important way to implement ecological education and improve the quality of the ecological environment.