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| 旅游观光采摘园开发的问题及策略 | |
| 引用本文： | 王颖,张春梅,张立彬,王同坤.旅游观光采摘园开发的问题及策略[J].河北科技师范学院学报(社会科学版),2009,8(2):24-28. |
| 作者姓名： | 王颖 张春梅 张立彬 王同坤 |
| 作者单位： | 1. 华北电力大学,工商管理学院,河北,保定,071003;河北科技师范学院,工商管理学院,河北,秦皇岛,066004 2. 河北科技师范学院,工商管理学院,河北,秦皇岛,066004 3. 河北科技师范学院,研究生部,河北,秦皇岛,066004 4. 河北科技师范学院,党委、院长办公室,河北,秦皇岛,066004 |
| 基金项目： | 河北省科技厅资助项目 |
| 摘 要： | 旅游观光采摘园是体验经济时代旅游项目的典型代表,论文论述了开发旅游观光采摘园在转变农业经营模式.增加农民收入,丰富旅游产品的类型和内涵等方面的重要意义.同时指出采摘园在开发管理、经营理念等方面存在的一些共性问题,并针对这些问题提出了多渠道筹措资金,利用科技优势研发新产品,优化管理模式,开发多种旅游项目并加大宣传力度等基本策略. |
| 关 键 词： | 体验经济 农业观光 采摘园 管理模式 |
The Problems and Strategies of the Development of Sightseeing Picking Garden |
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| Wang Ying,Zhang Chunmei,ZhangLibin,Wang Tongkun.The Problems and Strategies of the Development of Sightseeing Picking Garden[J].Journal of Hebei Normal UNiversity of Science & Technology :Social Sciences,2009,8(2):24-28. | |
| Authors: | Wang Ying Zhang Chunmei ZhangLibin Wang Tongkun |
| Institution: | 1.College of Business Administration;North China Electric Power University;Baoding Hebei 071003;2a.College of Business Administration;2b.Graduate School;2c.Office;Hebei Normal University of Science & Technology;Qinhuangdao Hebei 066004;China |
| Abstract: | Tourist sightseeing picking garden is a typical representative of tourist projects in the times of experiencing economy,and the article illustrates its significance in transforming agricultural management mode,increasing farmers' income,and enriching the types and connotation of tourist product.Meanwhile,it is pointed out some common problems existing in the aspects of development management and operating concepts,and focused on these problems,some basic strategies are put forward as adopting multi-channel ... |
| Keywords: | experience economy agricultural sightseeing picking garden management mode |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |