| 基于行为者网络理论的河南旅游市场规划方法研究 |
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| 引用本文： | 吴佳,张岩.基于行为者网络理论的河南旅游市场规划方法研究[J].吉林工程技术师范学院学报,2013,29(3):58-59. |
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| 作者姓名： | 吴佳 张岩 |
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| 作者单位： | 郑州大学旅游管理学院,河南郑州,450001 |
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| 摘 要： | 河南旅游资源丰富,名胜古迹众多。本文基于行为者网络理论,通过对建立在专题旅游市场调查基础上的消费行为数据库的深度剖析,结合河南旅游资源现状与开发,探寻旅游开发规划与经济效益、环境保护之间的平衡点,力求在保护当地旅游资源的同时实现经济效益的最大化。
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| 关 键 词： | 行为者网络理论 旅游规划 市场定位 |
A Study of Henan Tourism Market Planning Method Based on Actor Network Theory |
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| WU Jia
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ZHANG Yan.A Study of Henan Tourism Market Planning Method Based on Actor Network Theory[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2013,29(3):58-59. |
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| Authors: | WU Jia ZHANG Yan |
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| Institution: | (School of Tourism Management,Zhengzhou University,Zhengzhou Henan 450001,China) |
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| Abstract: | Henan Province has rich tourism resources and many places of interest.This paper,based on the theory of actor network,through in-depth analysis of the consumer behavior database established on the basis of the special tourist market survey,combining with the status quo and development of tourism resources in Henan,explores the balance point between tourism development planning and economic benefit and environmental protection,and strive to maximize economic benefits,meanwhile,protect the local tourism resources. |
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| Keywords: | actor network theory tourism planning market positioning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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