Traditional Chinese herbal medicine as cultural power along the Southeast Asian belt and road corridor

In 2013, President Xi Jinping launched the Belt and Road Initiative (BRI) as a global strategy to catapult China onto the global stage through port and infrastructure development, financial, technological, trade and cultural connectivity. The BRI embraces six corridors, one of which is the Southeast Asian corridor. Among the BRI portfolio, the Chinese government has identified traditional Chinese medicine (TCM) as an important health commodity for the global and Chinese Diaspora market. It is also promoted as part of the cultural and intangible Chinese heritage. This paper explores TCM as an important cultural power - a variant of soft power - that connects Mainland Chinese and global Chinese communities and enables the formation of regional social and economic networks that assist in the development of trade, leading to the formation of collaborative cultural basins between TCM institutions in China and Southeast Asian nations.