| 基于前景理论的新产品开发方案选择方法 |
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| 引用本文： | 姜艳萍,程树磊.基于前景理论的新产品开发方案选择方法[J].管理学报,2012(5):767-771. |
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| 作者姓名： | 姜艳萍 程树磊 |
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| 作者单位： | 东北大学工商管理学院 |
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| 基金项目： | 国家创新研究群体科学基金资助项目(71021061);国家自然科学基金资助项目(70871021);教育部新世纪优秀人才支持计划资助项目(NCET-08-0104);辽宁省高校创新团队支持计划资助项目(WT2010018) |
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| 摘 要： | 为了解决新产品开发中考虑竞争产品方案评价信息的方案选择问题,提出了一种基于前景理论的决策分析方法。在该方法中,依据新产品开发方案与竞争产品方案相比的绩效确定前景参考点,并给出了前景价值函数和权重函数;通过计算和比较新产品开发方案的前景值和竞争产品方案的前景值,得到新产品开发方案的优选结果;最后给出一个算例,说明该方法的可行性和有效性。
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| 关 键 词： | 新产品开发 方案选择 前景理论 竞争产品 |
An Approach for New Product Development Alternatives Selection Based on Prospect Theory |
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| JIANG Yanping,CHENG Shulei.An Approach for New Product Development Alternatives Selection Based on Prospect Theory[J].Chinese JOurnal of Management,2012(5):767-771. |
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| Authors: | JIANG Yanping CHENG Shulei |
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| Institution: | (Northeastern University,Shenyang,China) |
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| Abstract: | Alternative selection is one of the most important problems in new product development.To select the most desirable alternative from the available set of new product development alternatives,a decision-making analysis approach based on prospect theory is proposed.In the approach,the prospect reference point is determined by considering the evaluation information of competing product alternatives.Then,the prospect value function and weight function are given.Further,the prospect values of new product development alternatives and competing product alternatives are calculated and compared,and the most desirable new product development alternative is selected.Finally,an example is given to illustrate the feasibility and effectiveness of the proposed approach. |
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| Keywords: | new product development alternative selection prospect theory competing product |
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