| 论当下广告语对语言美的破坏倾向 |
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| 引用本文： | 程琪.论当下广告语对语言美的破坏倾向[J].云南民族大学学报(哲学社会科学版),2006,23(1):158-160. |
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| 作者姓名： | 程琪 |
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| 作者单位： | 云南民族大学,物电学院,云南,昆明,650031 |
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| 摘 要： | 广告语言的特点决定了它对社会文化及语言学的发展却产生着重要的影响。广告文化功能影响着人们观念和行为两个层面,在社会上起着积极和消极作用。当下,对语法和语言美恣意破坏,已成为广告语言的发展误区。广告语言在发展中具有这些低俗化倾向,应予以重视。
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| 关 键 词： | 广告语言 低俗化 破坏语言美 |
| 文章编号： | 1672-867X(2005)01-0158-03 |
| 修稿时间： | 2005年5月10日 |
On the Damaging Effects of Modern Advertisements on the Beauty of Language |
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| CHENG Qi.On the Damaging Effects of Modern Advertisements on the Beauty of Language[J].Journal of Yunnan Nationalities University:Social Sciences,2006,23(1):158-160. |
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| Authors: | CHENG Qi |
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| Abstract: | The traits of advertising language have great influence on the society,culture and linguistics.The functions of advertising culture affect two aspects of people's concepts,either positive or negative.Modern advertisements have some vulgar expressions which should be abandoned because of their negative effects on the grammar and the beauty of language. |
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| Keywords: | advertising language vulgarism damage to the beauty of language |
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