| 零售业自有品牌竞争结构分析 |
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| 引用本文： | 张玉荣.零售业自有品牌竞争结构分析[J].浙江树人大学学报,2006,6(6):58-60. |
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| 作者姓名： | 张玉荣 |
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| 作者单位： | 浙江树人大学,管理学院,浙江,杭州,310015 |
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| 摘 要： | 我国现阶段随着零售商业规模的扩大和实力的增强,自有品牌商品的推出成为零售商寄于厚望的新的经济增长点。根据迈克尔.波特的竞争理论,分析零售商实施自有品牌战略面临的竞争结构,为其成功实施自有品牌战略提供参考。
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| 关 键 词： | 零售业 自有品牌 竞争结构 |
| 文章编号： | 1671-2714（2006）06-0058-03 |
| 收稿时间： | 2006-03-28 |
| 修稿时间： | 2006-06-27 |
On Private Brand Competitive Structure of Retail Business |
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| ZHANG Yurong.On Private Brand Competitive Structure of Retail Business[J].Journal of Zhejiang Shuren University,2006,6(6):58-60. |
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| Authors: | ZHANG Yurong |
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| Abstract: | With the expansion of retail business in domestic market,retail enterprises are now launching private brands and expect them to become a new profit growth point.Based upon the competitive theory by Michael Porter,studies are undertaken on private brand competitive structure which retail business is confronted with,and references are provided to help successfully implement private brand strategies. |
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| Keywords: | retail trade private brand competitive structure |
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