| 基于收益管理的福州星级酒店管理策略研究 |
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| 引用本文： | 梁海燕.基于收益管理的福州星级酒店管理策略研究[J].长春理工大学学报(社会科学版),2010,23(5):58-60,63. |
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| 作者姓名： | 梁海燕 |
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| 作者单位： | 福建师范大学旅游学院,福建福州,350007 |
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| 摘 要： | 作为一种现代科学管理方法,收益管理在酒店行业也逐步得到重视和应用。在分析福州星级酒店激烈市场竞争现状的基础上,对福州星级酒店运用收益管理的可能性进行了探讨,并提出收益管理在福州星级酒店今后发展中的部分建议。
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| 关 键 词： | 收益管理 福州星级酒店 营销策略 |
Research on Fuzhou Hotels' Managing Strategies Based on Revenue Management |
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| LIANG Hai-yan.Research on Fuzhou Hotels' Managing Strategies Based on Revenue Management[J].Journal of Changchun University of Science and Technology,2010,23(5):58-60,63. |
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| Authors: | LIANG Hai-yan |
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| Institution: | LIANG Hai-yan |
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| Abstract: | As a modern scientific management method,greater importance is attached to revenue management in hotel industry.Through the analysis of the current condition of fierce market competition in Fuzhou star-rated hotels,this paper explores the possibilities of applying revenue management in Fuzhou star-rated hotels and proposes part of advice for the future development of Fuzhou star-rated hotels. |
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| Keywords: | revenue management Fuzhou star-rated hotels marketing strategy |
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