Exploring the role of the Senate Majority Leader's political public relations efforts |
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| Authors: | Spiro Kiousis Ji Young Kim Ashley Carol Carnifax Sarabdeep Kochhar |
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| Affiliation: | 1. College of Journalism and Communications, University of Florida, United States;2. Department of Communication, Bradley University, 1501 West Bradley Avenue, Peoria, IL 61625, United States |
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| Abstract: | Grounded in first- and second-level agenda building, this study explored the role of the U.S. Senate Majority Leader in shaping the salience of issues and issue attributes in news media coverage and policymaking in 2011. A total of 358 public relations messages, 164 newspaper articles, and 83 policymaking documents were analyzed. Significant correlations were found supporting agenda-building linkages at both levels. Different types of information subsidies were explored, including press releases, blog posts, Facebook posts, and Twitter messages. |
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| Keywords: | Agenda building Political public relations Social media Policymaking |
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