Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’ (NPO) websites |
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| Authors: | Ebru Uzunoğlu Sema Misci Kip |
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| Institution: | Department of Public Relations and Advertising, Izmir University of Economics, Sakarya Cad., Balcova, Izmir, Turkey |
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| Abstract: | This paper provides insight into the dialogic potential of Turkish environmental NPO websites, including social media adoption. However, 23 of 50 websites examined failed to meet half the criteria for building relationships (n 35). Of 19 sites with connections to social media, 16 used new media potentialities, however only four met all social media adoption criteria. |
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| Keywords: | Building relationships Dialogic communication Non-profit organizations Websites Social media |
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