IPRA Code of Athens—The first international code of public relations ethics: Its development and implementation since 1965 |
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Authors: | Tom Watson |
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Affiliation: | The Media School, Bournemouth University, Poole, Dorset BH12 5BB, UK |
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Abstract: | In 1965, the International Public Relations Association (IPRA) adopted the International Code of Ethics, which became known as the Code of Athens (IPRA, 2001). The Code was authored by Lucien Matrat, a French public relations pioneer, and reflected a hopeful, post-World War 2 ethical framework with its strong linkage to the United Nation's Universal Declaration of Human Rights of 1948 (IPRA, 1994). A code of ethics was an early strategic imperative of IPRA, established 10 years before, and was coupled with a Code of Conduct, known as the Code of Venice of 1961 (0065 and 0070). Both codes were adopted by many national public relations associations and widely promoted. |
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Keywords: | Code of Athens Ethics IPRA International Public Relations Association Lucien Matrat Public relations |
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