Medieval propaganda, longue durée and New History: Towards a nonlinear approach to the history of public relations |
| |
Authors: | Jordi Xifra Maria-Rosa Collell |
| |
Affiliation: | 1. Department of Communication, Pompeu Fabra University, Barcelona, Spain;2. Department of Linguistics and Communication, University of Girona, Spain |
| |
Abstract: | This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annales movement, we propose that a nonlinear approach to the history of public relations will help to extend its time scale back to the beginnings of civilization. This seeks to overcome the historical boundaries usually established between the prehistory (or proto-history) and the history of public relations as a profession. |
| |
Keywords: | Historiography Jacques Le Goff Medieval propaganda New History Public relations |
本文献已被 ScienceDirect 等数据库收录! |
|