Donor relationship management practices in the South African non-profit sector |
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| Authors: | M.N. Wiggill |
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| Affiliation: | North-West University, Potchefstroom Campus, Potchefstroom, South Africa |
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| Abstract: | The importance of non-profit organisations (NPOs) in the South African development sector is undisputed, especially after the economic recession that negatively affected government's delivery of social services. Despite its important role, NPOs experience great difficulties, obtaining sustained funding. |
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| Keywords: | Non-profit organisations Donors Relationship management Strategic communication management Relationship management |
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