Beyond image repair: Suggestions for crisis communication theory development |
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| Authors: | Brooke Fisher Liu Julia Daisy Fraustino |
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| Institution: | Department of Communication, University of Maryland, United States |
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| Abstract: | This commentary explores whether and how crisis communication theory needs to be adapted to account for the rise of social media. Through a review of existing theory, we offer recommendations for future research in the evolving media landscape. |
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| Keywords: | Crisis communication Public relations Social media |
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