| 汉英化妆品广告语篇的人际意义对比研究 |
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| 引用本文： | 邬倩.汉英化妆品广告语篇的人际意义对比研究[J].长春工程学院学报(社会科学版),2011,12(2):99-102. |
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| 作者姓名： | 邬倩 |
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| 作者单位： | 河南科技大学外国语学院,洛阳,471003 |
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| 基金项目： | 河南省洛阳市社科规划项目 |
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| 摘 要： | 采用系统功能语法中的人际功能为理论框架,从语气和情态角度对10篇汉语及10篇英语化妆品广告进行了人际意义对比分析,得出汉英两种化妆品广告语篇在构建人际意义时具有相同点和不同点。同时,该研究也揭示了系统功能语言学对语篇对比分析的可行性和可操作性。
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| 关 键 词： | 化妆品广告 人际意义 对比分析 |
A contrastive study of interpersonal meaning in Chinese and English cosmetics advertising texts |
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| WU Qian.A contrastive study of interpersonal meaning in Chinese and English cosmetics advertising texts[J].Journal of Changchun Institute of Technology(Social Science Edition),2011,12(2):99-102. |
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| Authors: | WU Qian |
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| Institution: | WU Qian (School of Foreign Languages,Henan University of Science and Technology,Luoyang 471003,China) |
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| Abstract: | Based on the interpersonal function of Systemic Functional Grammar,this paper makes a contrastive study of ten pieces of Chinese and English cosmetics advertising texts respectively from the perspective of Mood and Modality.It finds out some similarities and differences between Chinese and English cosmetics advertising texts while construing their interpersonal meaning.Meanwhile,this paper also shows the applicability of SFG in discourse contrastive analysis. |
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| Keywords: | cosmetics advertising texts interpersonal function contrastive analysis |
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