试论郴州历史文化旅游资源的整合与利用

近几年来郴州的旅游业发展迅速,但是旅游形象定位不够充分。要想在旅游市场中独树一帜,赢得旅游者的眷顾与青睐,郴州必须整合和充分利用本地的历史文化,赋予本地旅游产品更多的文化价值。郴州的历史文化资源可以整合为具有地方特色的农耕文化、福地文化、简牍文化、红色文化、地方曲艺文化和体育文化。对郴州的历史文化进行解读,并将其转化为旅游经济资源,一要增加郴州历史文化旅游的丰度和深度,二要包装郴州历史文化旅游的精品,三要文化地宣传郴州的历史文化旅游。

On Resources Conformity and Utilization of ChenZhou''''s Cultural and Historical Tourism

In the last few years,the tourism development of ChenZhou is quite rapid,but the definition of traveling image is not so sufficient.If ChenZhou wants to be a perfect tourism city,and win more and more tourists' favor,it must integrate its own abound resources of culture and history,making full use of them,appreciating its tourism products.The resources of culture and history in ChenZhou can be integrated into localized agriculture culture,paradise culture,JanDuWen,red culture,local acrobatics culture and sports culture.To fully understand ChenZhou's culture and history and transform it to a economical resource,the following measures should be taken: enriching its historical and cultural tourism abundance and depth' highlighting several of its tourism products.and properly giving publicity to ChenZhou' cultural and historical tourism.