Participation and accountability in corporate community involvement programmes: a research agenda

Corporate community involvement (CCI) is catching up among businessesoperating in developing countries under the wave of corporatesocial responsibility (CSR). Significantly, CCI discourse theworld over is shifting from ‘involvement’ to ‘investment’,the latter advancing the business case. This shifting paradigmdepicts a calculative approach to CCI based on costs and benefits,revealing reciprocal yet unequal corporate–community relationships.This approach when implemented in already disadvantaged communitiesraises fears of exploitation rather than community empowerment.This article critiques the predominant approaches applied inCCI and their implications towards poverty reduction and sustainablecommunity development efforts in developing countries.