| 微博手段差异对粉丝偶像选择的影响 |
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| 引用本文： | 胡悦,阳莉.微博手段差异对粉丝偶像选择的影响[J].重庆邮电大学学报(社会科学版),2012,24(6):95-99. |
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| 作者姓名： | 胡悦 阳莉 |
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| 作者单位： | 1. 浙江大学管理学院,浙江杭州,310058
2. 重庆邮电大学生物信息学院,重庆,400065 |
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| 摘 要： | 近年来,越来越多的人开始使用微博发表自己的观点,通过微博了解认识更多的明星,由此出现了粉丝现象.通过对微博粉丝的偶像选择以及微博手段的心理敏感的研究,帮助人们理解这类独特的粉丝群体对具体偶像群体的青睐、偏好及其部分原因.该研究能为微博广告的投放、微博手段的推广、微博相关产品的开发等微博营销管理工作提供一定借鉴.
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| 关 键 词： | 微博粉丝 偶像偏好 微博手段 |
| 收稿时间： | 2012/7/20 0:00:00 |
The Influence of Different Kinds of MicroBlogs on the Preference of Fans |
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| HU Yue,YANG Li.The Influence of Different Kinds of MicroBlogs on the Preference of Fans[J].Journal of Chongqing University of Posts and Telecommunications:Social Science Edition,2012,24(6):95-99. |
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| Authors: | HU Yue YANG Li |
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| Institution: | School of Management, Zhejiang University, Hangzhou 310058, China |
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| Abstract: | Recently, as MicroBlog becomes more and more popular in China, many people start to use this media tool to publish their views and know more celebrities and friends. MicroBlog provides a place for the public to speak out what they would like to say; meanwhile, it brings a series of fans effect.This article points out that frequent publishing picture MicroBlogs is one of the reasons that stars from entertainment circle are more popular among MicroBlog university-student fans. This research is meaningful with further research on MicroBlog marketing, development of MicroBlog advertisement and MicroBlog products related to university students. |
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| Keywords: | microblog fans star preference microblog mean |
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