| 日本的品牌价值评价模型评介 |
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| 引用本文： | 星亮.日本的品牌价值评价模型评介[J].北京邮电大学学报(北京邮电大学学报),2008,10(5):37-42. |
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| 作者姓名： | 星亮 |
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| 作者单位： | 暨南大学,新闻与传播学院,广东,广州,510632 |
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| 摘 要： | 进入21世纪以来,日本国内掀起了第二次品牌评介热潮,开发了一些新的品牌价值评价模型,主要包括日本经济产业省模型、日本电通广告公司模型、伊藤-日经模型,以及博报堂模型。文章以上述模型为对象,对其进行介绍和评价。
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| 关 键 词： | 日本 晶牌价值 评价模型 |
| 收稿时间： | 2008-10-8 |
Review of Japan's brand value evaluation models |
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| XING Liang.Review of Japan's brand value evaluation models[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2008,10(5):37-42. |
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| Authors: | XING Liang |
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| Institution: | XING Liang(Journalism , Communication College,Jinan University,Guangzhou 510632,China) |
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| Abstract: | Entering the 21st century, the research for brand value evaluation becomes a hot topic again and leads to a second research boom in Japan. Various kind of brand value evaluation models have been developed. Those models include the Japanese economical industry province model, Japanese Dentsu advertisement corporation model, Yitou-Nikkei model, and Hakuhodo model. This paper reviews and discusses the brand value evaluation models developed in the second research boom. |
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| Keywords: | Japan the value of the brand evaluation model review |
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