重庆温泉旅游资源开发研究

温泉旅游在重庆旅游整体发展战略中具有重要的地位,然而目前对其整体开发利用的学术研究还较鲜见。重庆温泉旅游资源独具特色,开发条件良好,市场潜力大。但是目前在开发上却存在多头管理、定位泛化、产品设计缺乏创新、市场促销不力等问题。因此在综合研究的基础上提出了改革它的经营体制、引进先进管理模式、提升规划档次、设计多样化产品及树立品牌、整体促销等策略。

The study of Chongqing's thermal spring's exploitation as a travel resource

Though thermal spring travel has great significance in the whole developing strategy of Chongqing's travel industry,the academic study of its exploitation and utilization is rarely seem at present times.Chongqing' s travel resource of thermal spring had unique features and possessed good exploitation conditions,showed a great market potential,but in exploitation,there turns out to be a lot of problems,such as overlapping management,superficial orientation,lack of originality in products designing,and ineffective marketing.On the basis of synthesized study,this article bring out the strategy of reforming its managing system,bringing into advanced administration pattern,elevating planning class,designing diversified products and establishing trademark,and whole marketing and so on.