| 基于SWOT对重庆传媒产业的分析 |
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| 引用本文： | 敖永春,陈纯柱. 基于SWOT对重庆传媒产业的分析[J]. 重庆邮电学院学报(社会科学版), 2008, 0(6): 86-89 |
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| 作者姓名： | 敖永春 陈纯柱 |
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| 作者单位： | 重庆邮电大学网络社会发展问题研究中心 |
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| 基金项目： | 重庆市软科学项目：“数字时代重庆传媒产业创新发展模式研究”（项目编号：CSTC,2007CE9021）. |
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| 摘 要： | 利用管理学的态势分析法（SWOT），通过着眼于产业自身的实力及其与竞争对手的比较，分析了重庆传媒存在的优势、劣势，结合外部环境分析了重庆传媒产业面临的机会和威胁，从五个方面提出了推进重庆传媒产业发展的对策建议。
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| 关 键 词： | SWOT分析法 重庆 传媒产业 |
Analysis of Chongqing Media Industry Based on SWOT |
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| AO Yong-chun,CHEN Chun-zhu. Analysis of Chongqing Media Industry Based on SWOT[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2008, 0(6): 86-89 |
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| Authors: | AO Yong-chun CHEN Chun-zhu |
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| Affiliation: | (Research Centre of Networked Social Development, Chongqing University of Posts and Telecommunications, Chongqing 400065, China) |
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| Abstract: | By using SWOT,through the comparison of industrial strength and that of competitor,the advantage and disadvantage of Chongqing media are analyzed.Combining with external environment,the chance and threat that Chongqing media industry confronted are studied.And then the countermeasures for promoting the development of Chongqing media industry are proposed. |
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| Keywords: | SWOT Chongqing media industry |
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