网络环境下客户参与对产品开发绩效的影响研究-以我国软件企业为例

本研究以网络环境为背景,回顾了客户参与和产品开发绩效方面的研究成果.根据对中国软件企业的调查结果,利用结构方程模型(SEM),分析了客户网上参与和产品开发绩效之间的关系.研究发现:虚拟客户参与平台(VCE)的设计特征、客户知识管理能力、客户网上参与强度都对产品开发绩效有直接正向影响;虚拟客户参与平台的设计特征还通过客户网上参与强度、客户知识管理能力对产品开发绩效有间接正向影响,而客户特性和产品开发绩效之间关系不显著.研究结论为提高企业产品开发绩效提供了实践指导意义.

Empirical Study on the Relationship between Internet-based Customer Involvement and New Product Development Performance——Based on Software Enterprises in China

In this paper,research findings on the relationship between customer involvement in new product development(NPD) and NPD performance are reviewed.Based on a sample data of software enterprises in China,by means of the statistical analysis method of structure equation modeling(SEM),the relationship between internet-based customer involvement and NPD performance is tested.The result of empirical study shows that characteristic of virtual customer environments,ability of customer knowledge management and intensity of internet-based customer involvement significantly influence NPD performance.However,the characteristics of involved customer yield non-significant results to NPD performance.The guidance significance of experimental research conclusions to NPD performance is discussed.