| 跨界融合,全面提升中国传媒的国际传播力 |
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| 引用本文： | 姚旭.跨界融合,全面提升中国传媒的国际传播力[J].阴山学刊,2011(5):117-120. |
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| 作者姓名： | 姚旭 |
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| 作者单位： | 中国传媒大学思想政治理论课教研部; |
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| 摘 要： | 中国传媒在国际传播格局中处于弱势,为了全面提升中国传媒的国际传播力,要制定国家文化发展战略,树立文化传播的主体意识;争夺有效话语权;提升对外翻译的影响力;借鉴国外媒体的经验、现成的国际传播渠道,提高与境外媒体打交道的能力;构建合理的现代传播体系,打造国际一流媒体。
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| 关 键 词： | 中国传媒 国际传播力 话语权 国际传播格局 现代传播体系 |
Trans-border Combination and the Total Improvement of the Communication Ability of Chinese Media |
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| YAO Xu.Trans-border Combination and the Total Improvement of the Communication Ability of Chinese Media[J].Yin Shan Academic Journal,2011(5):117-120. |
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| Authors: | YAO Xu |
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| Institution: | YAO Xu(Teaching and Research Department of Ideological and Political Theory Course,Communication University of China,Beijing 100024) |
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| Abstract: | Chinese media is weak and vulnerable in the global communication framework.In order to improve the communication ability of Chinese media from all the aspects,we should establish strategies of national culture development,pay more attention to the cultural communication,try our best to obtain the right to express our views in the world,improve the influences of our translation,learn from foreign media and existed global communication channels,improve our ability to communicate with foreign media,build reaso... |
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| Keywords: | Chinese media Ability of global communication Right to express ideas Global communication framework Structure of modern communication |
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