Sylvanian families: The production and consumption of a rural community |
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| Authors: | Delphine Houlton Brian Short |
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| Affiliation: | 1. MOE Key Laboratory of Cluster Science, School of Chemistry, Beijing Institute of Technology, Beijing 100081, China;2. College of Chemistry and Chemical Engineering, Qingdao University, Qingdao, Shandong 266071, China |
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| Abstract: | Concepts relating to consumer behaviour are brought together with notions of the idyllic English rural community to begin examining the importance of material culture in the formation of attitudes towards the English village. The resulting commodification of rurality is examined with the help of case studies of producers and consumers of Sylvania, a ‘collectable toy’. |
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