| 我国企业服务营销对策研究 |
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| 引用本文： | 赵天娥.我国企业服务营销对策研究[J].北方论丛,2004(3):125-127. |
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| 作者姓名： | 赵天娥 |
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| 作者单位： | 哈尔滨师范大学,政法与经济管理学院,黑龙江,哈尔滨,150080 |
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| 摘 要： | 随着经济的发展,营销观念也在不断的进步.服务营销观念是在市场营销观的基础上发展而来的新营销观,它要求以优质服务赢得市场,创立服务品牌,服务定位以及建立企业服务营销体系.
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| 关 键 词： | 服务营销 服务品牌 顾客满意度 |
| 文章编号： | 1000-3541(2004)03-0125-03 |
| 修稿时间： | 2003年3月8日 |
Research on the Strategies of Enterprises'Service in China |
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| ZHAO Tian-e.Research on the Strategies of Enterprises'Service in China[J].The Northern Forum,2004(3):125-127. |
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| Authors: | ZHAO Tian-e |
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| Abstract: | With the economic development sales concept is improving increasingly. The concept of service and sales, which develops on the basis of the marketing concept, is a brand new mode of thought. What this article intends to discuss and analyze will be centered on how to put the service and sales concept into effect and how to improve the competition of enterprises. |
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| Keywords: | service sales the service brand the degree of consumer's contentment |
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