多模态隐喻映射下的产品设计方法

隐喻给产品设计带来了新的思维方式,探讨多模态隐喻与产品设计本质之间的关系以及将这种新思维细化,能给隐喻界定完善的空间形态;将产品符号学中的隐喻划分为多个模态,能使得产品在设计时更加有理可据,也从而可根据不同模态来审视产品造型。文章建立了多模态层次系统,阐述了多模态隐喻作为新的设计方法和评审方式的合理性,探讨了多模态隐喻在产品设计领域中对造型语义的表达作用、评价产品形态美与语义传达时的准确性,以及解释了物品造型功能跨模态的映射现象。

M ethod of M ultimodal M etaphor M apping in Product Design

Metaphor brings a new way of thinking to product design. The study of multimodal meta- phor can explore the relationship between the metaphor and the nature of product design. The subdi- vision of the new way of thinking can define a perfect space form for metaphor. The metaphor of prod- uct semiotics is divided into multiple modalities, providing more theoretical basis for product design. Thereby, the product sculpt design can be surveyed according to different modalities. In this paper, the multimodal hierarchy system is introduced, and the rationality of the multimodal metaphor as a new design method and inspection way is expounded. The implication function of multimodal meta- phor to semantic feature modeling in the field of product design and its application in evaluating the ac- curacy between the product ~hape beauty and semantic message are discussed. Ba~ed on the theory of multimodal metaphor, the new mapping phenomenon of products＂ spatial form is explained.