Business games and implementation research |
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Authors: | JW Fripp RS Stainton |
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Institution: | Ashridge Management College, UK;Henley Administrative Staff College, UK |
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Abstract: | This paper reviews some recent research in OR implementation and suggests that a new approach is required, which will take fuller account of the perceptions of managers concerned with the problem. Research games in business settings seem to offer a means for such approach. Some lessons learned from a business game used in this way are described and their implications for modelbuilders are discussed. |
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