节庆旅游与文化旅游商品开发

旅游购物收入占旅游总收入水平的高低反映出一个国家或地区旅游业的发展水平。文化是现代旅游的灵魂 ,旅游文化主导着现代旅游的发展方向。因此 ,文化旅游商品开发也成为旅游商品开发的核心 ,影响着旅游收入和旅游业发展。节庆旅游具有强大的生命力和社会经济效益 ,旅游节庆和节庆旅游活动的文化性、多样性和参与性恰好对游客购物动机的激发创造了极为有利的条件 ,也为文化旅游商品的展示和营销创造了极好的平台 ,因而节庆旅游成为促进文化旅游商品开发的有效方式。文章从运用市场经济手段办好旅游节庆 ,多形式、多层次、多专题发展节庆旅游 ,协调好节庆文化旅游商品开发的各个环节 ,改善文化旅游商品的购物环境等方面 ,就大力发展节庆旅游、促进文化旅游商品开发提出了建设性的意见

Development of Commodities for Holiday and Cultural Tourism

The proportion of tourist shopping revenue in the total tourism revenue reflects the development level of a country's or a region's tourism. Culture is seen as the soul of contemporary tourism. Tourism culture leads the development of contemporary tourism. Therefore, development of cultural tourist commodities should be the highlight of the development of tourist commodities. Holiday tourism has great prospect and positive social effects. The cultural dimension, diversity and tourists' participation of holiday tourism and tourism holidays can create favorable conditions for stimulating tourists' desire for consumption, and for establishing a desirable plane for the display and marketing of cultural tourist commodities. Therefore, holiday tourism is an effective way of promoting the development of cultural tourist commodities. This paper presents constructive suggestions on boosting holiday tourism and advancing the development of cultural tourist commodities with respect to the development of holiday tourism of diverse forms, different levels or themes, to the coordination of the various aspects concerning the development of cultural tourist commodities, and to the betterment of the shopping environment for cultural tourist commodities under the market forces .